2017 China top beauty brands on digital media, Isentia beauty trends study

Social media has become one of the primary channels for consumers to obtain beauty and makeup information. According to NPD 92% of makeup users get information on products from online YouTube video by online influencers. Social media marketing is the largest shift we have seen in the beauty industry in terms of driving growth. Recently, Isentia’s China team released the “2017 Q2 China beauty trends study”. The report shows that... continue reading

China Social Media | How does a 90-minute live streaming program create over $14 million in sales?

Live streaming is becoming a leading sales platform in China. There are currently more than 200 live streaming sites with over 200 million users, according to huxiu.com, while Credit Suisse predicts the China live streaming market will see US$5 billion in revenue this year. Source: “2017 China live streaming industry trend report” by Penguin Intelligence 2015 was a turning point for the streaming industry. Previously, China followed... continue reading

How some countries in Asia fight the pandemic of fake news

Fake news seems to be a global pandemic, and countries in Southeast Asia are facing similar battles with it. The widespread circulation of fake or hoax news online is one of the biggest challenges nowadays in countries like Singapore, the Philippines, Indonesia and more. With the limitless power of technology, the dissemination of false information becomes handy and easy. In the article 'Indonesians Love to Share Fake News: Media Monitoring... continue reading

How to develop an effective crisis management framework through social media listening

Crisis management. Let’s be frank, we have all been through some sort of crisis, whether it's major or minor. When bad things happen, companies need to react promptly and undertake the right strategy to talk their way out of a mess and avoid affecting brand image as much as possible. But how many companies do have a framework in place? It's important to identify the level of crisis, through social media comments, before taking any rectifying... continue reading

From Output to Outcome: Key trends at the 2017 AMEC Global Summit

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017 Global Summit from 17–18 May in Bangkok, Thailand. As a representative of Isentia – the event’s headline sponsor, as well as the AMEC Communications Research & Measurement Company of the Year (for the third year in a row) – I was honored to attend the summit to learn the best practices and key industry trends from peers all over the world. Guest... continue reading

China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

Press release distribution is the best way to hit your mark

When you send out a press release, where does it go? If you're like most public relations professionals,you probably maintain a list of journalists and important editors in an Excel spreadsheet. And when you want to contact them, you send a BCC email to all of them with your press release and any attachments. But do your journalist contacts read the email? Do they even receive the email? Or is it considered spam? Or are the attachments so big... continue reading

The new influencers: Employee advocacy and the return of organic reach

In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to get an article trending on LinkedIn, I would have employees in Eastern Europe engage with it before 9am their time. Then people in central Europe, then western Europe, then the UK. By seeding a good piece of content this way, I could be confident that by the time LinkedIn sent out its daily Pulse emails in... continue reading

Digital Luxury - How Cartier is leveraging China’s millennials with WeChat

Due to a slower economic growth rate, anti-corruption campaigns, more people travelling abroad to shop and the explosion of overseas goods-purchasing agencies, the China luxury market has languished in recent years. However, the market picked up slightly in 2016, with millennials touted as a new source of growth for luxury brands. According to Xinhua net news, 56% of China's millennials are from high-income backgrounds and expect to earn an... continue reading

3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

Size isn’t everything: Social media’s micro-influencers

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing. But size is no longer everything in the world of social media marketing. Since the advent of social media, brands have looked to influencers and online celebrities with huge followings to promote their products to an audience in a way that traditional advertising struggles to do. However, just as social media influencers have challenged... continue reading

Insights: An Insider's Guide for Enterprise Brands and Agencies

I’ve been completing media analysis for clients across the Asia Pacific region for over ten years. I still think it’s the best job in the world! Recently, I’ve been reflecting on what we do and how we do media analysis and so here are some practical tips for agencies or businesses that are starting out with media measurement as an insider’s guide to insights. 1. Start small Think dipping your toe into the analysis waters, rather than taking... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

Top Buzz Hong Kong, 17 - 24 October, 2016

Isentia shares the rundown of the top trending topics last week, from 17 - 24 Oct, 2016. 1. The Department of Justice applied for an emergency hearing to stop some Youngspiration members to take an oath afresh  Link ENGAGEMENT & CONTEXT COMMENTS: 730 A forum member shared widely-read news that the Department of Justice applied for an urgent inter-parties hearing before the Court. The Youngspiration members were reportedly allowed to retake an oath if they put... continue reading