China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

The new influencers: Employee advocacy and the return of organic reach

In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to get an article trending on LinkedIn, I would have employees in Eastern Europe engage with it before 9am their time. Then people in central Europe, then western Europe, then the UK. By seeding a good piece of content this way, I could be confident that by the time LinkedIn sent out its daily Pulse emails in... continue reading

Digital Luxury - How Cartier is leveraging China’s millennials with WeChat

Due to a slower economic growth rate, anti-corruption campaigns, more people travelling abroad to shop and the explosion of overseas goods-purchasing agencies, the China luxury market has languished in recent years. However, the market picked up slightly in 2016, with millennials touted as a new source of growth for luxury brands. According to Xinhua net news, 56% of China's millennials are from high-income backgrounds and expect to earn an... continue reading

How can brands build trust across all channels in a fragmented news environment?

Looking at brand perceptions on social media vs traditional media While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social media becoming two contrasting superpowers that must be wielded with collaboration and caution. The recent US presidential election may have the most lopsided traditional media vs social... continue reading

The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to getting a timely (although rarely important) message to a peer. Unfortunately, it’s not that simple for an organisation. Communications is changing and more challenging, and there are a few key aspects we need to be aware of to have success in finding our voice in 2017. The speed of dissemination Whether it was a nightly ritual in front of the 6... continue reading

Content marketing elements that are commonly ignored

As the digital world evolves quickly, marketing practitioners have learned to catch up too. One of the most common terms you probably frequently heard these days is the ‘Content Marketing’. It is a marketing technique of creating valuable content and distributing it to a defined audience with the goal of making profitable customer actions. Content marketing examples could be videos, infographics, blogposts, and whitepapers. With so many brands... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading

SEO: In-house, or outsource?

Companies big and small know the significance of improving online visibility and reach, specifically keeping up with trends and the latest online marketing techniques. However, there is always room for improvement when it comes to setting and achieving SEO goals. Many businesses are still unsure when deciding whether to outsource or keep services in-house. It’s a common dilemma, particularly when implementing a search engine optimisation... continue reading

How to secure your Facebook business page

As technology develops, cyber offenders are also keeping up with the latest tricks and workarounds to succeed. The cost of cybercrime continues to grow, with a report from Juniper Research predicting  a $2 trillion bill by 2019. Hacking, stealing personal data, cyberbullying and more are rampant on social channels in particular. While most may think only personal data is at risk, your Facebook business page is also vulnerable to hacking.... continue reading

Four things social listening and data analytics have in common

Social listening provides valuable insights into your customers’ online behaviour. Thanks to recent advances in technology, getting to know your customers' habits and activities is easier than ever. Where once companies relied on information extrapolated from surveys, digital data analysis now enables us to look at vast amounts of information in very close detail. Marketers can access digital reports in real-time that include information relating to... continue reading

CSR may paint a pretty picture – but it gets real results too

Corporate Social Performance (CSP) – aka Corporate Social Responsibility – can often be swept under the rug in favour of more traditional money-making activities. However, zero efforts can be as strong a brand marker as a $1 million investment. So which end of the spectrum would you prefer to be closer to? Here are three reasons why your organisation can benefit from a strong Corporate Social Performance strategy.   “We will... continue reading

Keeping up with SEO trends: Schema markup and unique content

For many years, businesses have acknowledged the importance of Search Engine Optimisation (SEO) to boost online visibility, but this tactic has gone through rapid changes just to keep up with search engines’ constant algorithm updates. Some SEO moves from the past may not be suitable for today’s strategy - including link building activities, keyword stuffing and ‘abusing’ the anchor text. These techniques from the past are... continue reading