3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

Isentia acquires China Newswire to push news amplification services

China Newswire was acquired by Isentia in January 2017 to better deliver and amplify the news for clients around the world. China Newswire’s database now brings Isentia’s database of journalist, key online influencers, and media in China to over 50,000! The service at China Newswire has been running for many years and has serviced top hospitality, financial, technology, and marketing firms expand their online visibility in China through press... continue reading

Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Hong Kong, 12 - 20 September, 2016

1. Leung Chun Ying involved in Wang Chau scandal  Link ENGAGEMENT & CONTEXT COMMENTS: 299 Apple Daily Facebook page posted that Leung Chun Ying, the Hong Kong chief executive was allegedly involved in the Wang Chau scandal. The post also mentioned that Leung Chun Ying would respond to this affair at a press conference. There was widespread criticism of Mr Leung online, with some commenters claiming that he did not give a response immediately as he was... continue reading

Top Buzz Hong Kong, 15-23 August, 2016

Discussions about Rio Olympic games were still observed online last week with people felt nostalgic while chatting about it. Chinese Women Volleyball Team at the Rio Olympic Games triggered most mentions due to congratulatory messages online. The team won the gold medal in the game. Many locals had a live broadcasting on the post and expressed their support to their favorite athlete. Some of them discussed which volleyball game was the most... continue reading

Top Buzz Hong Kong, 18 – 26 July, 2016

Many locals talked about Edward Leung Tin-kei on social media channels last week, after he unexpectedly opened a new Facebook page ahead of the election. On his new page, Leung Tin-kei said he would uphold Hong Kong Basic Law and pledged allegiance to the Hong Kong Special Administrative Region. The contents of his former Facebook page were removed, including the speech supporting Hong Kong’s “independence”. Leung Tin-kei also... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Top Buzz Hong Kong, 19 – 26 June, 2016

A fire that has so far claimed two lives at Ngau Tau Kok’s industrial building triggered discussions among Hong Kongers on social media last week. According to reports, the building burned for more than 100 hours, and is considered the longest-running fire in Hong Kong for over 20 years. People were saddened over the death of firemen and expressed appreciation for the efforts of firefighters in battling the blaze. Discussions online questioned... continue reading

Top Buzz Hong Kong, 1 - 8 March, 2016

Social channels and online platforms in Hong Kong were dominated by discussions about Edward Leung Tin-kei, a candidate of the Legislative Council election. Edward told an interview that his mother was a mainland Chinese immigrant. Some locals seized his comment and criticized him and his mother for being “new immigrants”, leaving Edward to clarify the statement given they have been in Hong Kong for 24 years. Edward also indicated it... continue reading

Top Buzz Hong Kong, 25 January – 1 February, 2016

A clash between the University of Hong Kong (HKU) class boycott committee and the governing council of the HKU was a widespread concern on local social media last week. The committee began a week long class boycott and protested on Jan 26 demanding the governing council respond to calls for reform. HKU Council chairman Arthur Li Kwok-cheung said students protesting that day acted like they had "taken drugs" when they attended the... continue reading

Top Buzz Hong Kong’s Year-end recap

As we come to the close of another year, Isentia has put together a recap this year’s trending issues on social media which captured the interest of Hong Kongers. Earlier this year, the biggest concern among online forums was Asia Television Limited, the country’s first TV station, as it allegedly withheld employees’ wages. Many locals expressed sympathy for employees and called for the closure of the company. Another hot issue was a survey that... continue reading

Top Buzz Hong Kong, 10 - 17 November, 2015

Terrorist attacks in Paris on 13th of November shocked people all over the world, and Hongkongers were no exception. Most locals expressed their condolences to the victims and condemnation of ISIS which claimed responsibility for the series of attacks. Some suggested the United States to stop meddling in the affairs of the Middle East. A few locals blamed the terrorist attacks on France’s acceptance of Syrian refugees, as one man with a... continue reading

Top Buzz Hong Kong, 30 September – 7 October, 2015

The governing council of the University of Hong Kong’s (HKU) rejection of Prof. Johannes Chan’s nomination as the university’s Vice-President was the biggest social media news in Hong Kong last week. Billy Fung Jing-en, one of two student representatives in the council, released a summary of the council’s deliberations which were confidential. According to Fung, committee members believed that Prof. Chan was not qualified for the post, as he... continue reading

Top Buzz Hong Kong, 31 August – 7 September, 2015

Hong Kong locals used social media to discuss the huge military parade in Beijing,  commemorating the 70th anniversary of the end of World War II. Most people mentioned China’s connection to the war, with China’s victory over Japan 70 years ago. Some social media commenters said it was controversial to celebrate by showing a huge number of weapons, and deemed the military parade a waste of money. Other locals, however, considered the military parade... continue reading

Top Buzz Hong Kong 3 – 10 August, 2015

Locals discussed the public dispute and controversy about The University of Hong Kong (HKU) students’ disruption to the university’s council meeting on 28 July, while the HKU Council decided to postpone the appointment of Professor Johannes Chan Man-mun as pro-vice-chancellor. Some said these students should accept the consequences, others appealed to the autonomy of universities, while a few thought Chan should reject the appointment. Negative... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz Hong Kong, 6 – 13 July, 2015

In recent days, the Chinese government enacted a series of measures in an attempt to stop its stock markets from plunging further. It banned large shareholders from selling stock and lended billions of RMB to large Chinese brokerage firms so they could purchase more stocks. The news became the hottest current topic in Hong Kong’s online communities. Some locals gave negative feedback towards Chinese authorities for disturbing the stock market... continue reading